Yesterday, The Mentoring Circle concluded its final edition of the Broadening Horizons series, ‘Marketing in the Digital Age’. We were joined by marketing professionals Diogo Andrade, Ian Tan and Vanessa Yeo Barger as we discussed how technology has fuelled the change in consumer behaviour and transformed the marketing industry in today’s digital world.

A constant challenge many marketers face is the ability to ensure that content generated stays relevant to the consumers by listening to them. Our panelists also gave constructive advice to students interested in joining the industry – to be nimble, bold, audacious and authentic.

As we wrap up Broadening Horizons 2020, TMC would like to extend our sincere gratitude and appreciation to our industry guest speakers for sharing their experiences and expertise with our students. Also, a big thank you to our participants for joining us over the past two weeks, we hope you’ve had meaningful takeaways. Stay safe everyone and we’ll see you at our next event!

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